ʻO ka hemahema o kaʻuala nui i ka wā e hiki mai ana e alakaʻi i nā kahamaha i ka lako o nā ʻāpana. Wahi a Kommersant, ua hoʻolaha ʻo Frito Lay Manufacturing LLC (ʻāpana o PepsiCo) i nā mea hana e pili ana i nā kahakaha i manaʻo ʻia i ka hoʻolako ʻia ʻana o nā kīʻaha Lay āpau i Kepakemapa a ʻOkakopa ma muli o ka lawa ʻole o kaʻuala ma ka mākeke.
ʻO PepsiCo ka mea hana nui ʻuala ma Rūsia. Hoʻopuka ia i nā meaʻai māmā ma nā hale hana ma nā wahi ʻo Moscow a me Rostov, a ke kūkulu nei i kahi ʻoihana ma Novosibirsk. Wahi a Euromonitor International estimates, ma 2020 ka hui i noho ʻia he 65,3% o ka mākeke ʻuala Lūkia me ka piʻi o 93,81 biliona rubles. I kēia makahiki ua hoʻolālā ʻo PepsiCo e hana ma mua o 500 tausani tone o kaʻuala e kūʻē iā 470 tausani tona i hoʻokahi makahiki ma mua.