Kūʻai kūʻai maʻamau ʻia ka ʻaila puaʻa a i ʻole salakeke ma nā supermarkets i nā poʻo āpau. Akā no ke aha nā ʻohana he nui a hoʻokahi a ʻelua paha poʻe? ʻO nā hui Hōlani ʻO Greenery a me Rijk Zwaan i alakaʻi i kahi ana mea kūʻai aku e hōʻike ana i nā mea kanu liʻiliʻi hiki ke kōkua i ka hōʻemi ʻana i nā ʻōpala o nā mea kanu.
Ua wehe aʻe nei lākou i kahi manaʻo hou i kapa ʻia ʻo "Little & Fresh" ma ka Fair Fruit atraktion ma Madrid, me ka manaʻo e ʻumeʻume i ka manaʻo o nā mea kanu hema o ʻEulopa i kēia manaʻo. No laila, hiki i nā ʻoihana ke hōʻoia i ka lako o ka makahiki.
Ua hoʻokumu ʻia ka papahana pailaka i kēia makahiki. Ma kahi o 20 mau ʻano mea kanu i waiho ʻia ma ke kūʻai aku ma ke kaulahao supermarket Dutch "Jumbo". Heʻuʻuku lākou, kūlohelohe a kūʻai aku me ka ʻole o ka ʻāpala.
"ʻIke mākou i ka poʻe e hoʻāʻo nei e hōʻemi i nā pohō o nā meaʻai. Ua kūpono ka manaʻo Little & Fresh i kā lākou mau pono, e like me ka mea i ʻike ʻia mai nā hopena o ka hopena o ka hoʻāʻo, "i ʻōlelo ʻia ʻo Harm-Jan Eikelenboom, Luna Hoʻokele ma The Greenery.
"No kēia kumumanaʻo, ua koho mākou i nā mea kanu ʻokanika. No kēia, hāʻawi ʻia nā ʻano hua e Rijk Zwaan. Ua ulu nā mea kanu i nā mea mahiʻai ma Naturelle, ka mahele ʻokanika o The Greenery. Kūpono kūpono nā mea kanu unpackaged i kēia manaʻo. Ke hōʻike nei ke aʻo ʻana i ka noi o nā mea kūʻai aku makemake kahi hapakolu o nā mea pane i nā huahana kūlohelohe. Hiki i ke kolu o ka lua ke koho i kēlā a me kēlā. ʻAʻole kūʻai ka hapakolu i koe i nā huahana meaola. Hāpai kēia i ka hapa nui o ka poʻe makemake e kūʻai i nā huahana meaola. Me Little & Fresh, makemake mākou e hāʻawi hou aku i ka hoʻonui ʻana i kā mākou ʻai ʻana i nā mea kanu maoli a me nā huaʻai, "wahi a Harm-Jan.
ʻO ka pae ʻo Little & Fresh i kēia manawa nā peppers bele, nā courgettes, nā eggplants, ka broccoli a me ka pua kō. ʻO nā ʻano ʻē aʻe o ka bok choy a me ka lettuce e kūʻai aku ʻia ai hoʻi.
ʻAʻohe hoʻolālā e hoʻonui i ka hana i nā hua liʻiliʻi. "Akā mai ʻōlelo ʻole. ʻO ka mea mua, makemake mākou e hoʻohui i nā mea kanu ʻē aʻe i ka manaʻo. Makemake mākou e hana i kēia ma hope o ka kūleʻa o ka papahana pailaka, "i wehewehe ai ʻo Harm-Jan. Ua hoʻomaopopo ʻo ia ʻaʻole hiki ke hoʻoulu ʻia nā ʻano mea kanu āpau i nā nui i hoʻemi ʻia, a ʻo nā mea hana, nā mea kūʻai aku a me nā mea kūʻai aku "makemake i kahi huahana like."
"ʻO ia ke kumu i hele mai ai mākou i ka hōʻike ma Madrid. Ua makemake mākou e ʻike inā hoihoi kekahi o nā mahiʻai Sepania i ke komo ʻana i ka papahana. Makemake mākou e hiki ke kūʻai aku i nā mea ʻai liʻiliʻi i ka makahiki holoʻokoʻa. Ua loaʻa iā mākou nā pane mua hoihoi. Kū hoʻokahi ke kumumanaʻo, lawe pū ia i nā mea komo āpau i ka kaulahao. Ua hana mākou i kahi papahana hoʻokahi i kahi e pili ai ke kaulahao holoʻokoʻa - mai ka mea hāʻawi hua i ka mea kūʻai. "
Harm-Jan Eikelenboom
ʻO Marketer Greenery