ʻO kekahi o nā hui mua o ka pūnaewele, ʻo Denis Deco i lilo ia i mea nona ka ʻāpana o ka ʻoihana, kahi e like me nā manaʻo loea, e lawe mai ana ma kahi o 20% o ka loaʻa kālā o ka pūnaewele.
I ka hopena o 2019, ua loaʻa iā Rismka-Kartoshka ka meaʻai ʻai ʻai wikiwiki o Rūkena, kahi mea e pili ana i ka palapala hoʻopaʻa. I Dekemaba i ka makahiki i hala aku nei, ua loaʻa iā Denis Deco kahi pākeke 50 pakeneka ma LLC Crash a me LLC Saturn, i hana i loko o nā hana hale ʻaina a ua laikini ʻia no ka hana kalepa ʻo Kroshka-Kartoshka. Ua lawe ʻia kēlā like like me ia i Nowemapa-Kekemapa i ʻelima mau ʻoihana e pili ana iā Kroshka-Potato: Kivin, Orion, Unifood, Galaxy a me Dominion. Ma mua o kēia, ʻo ka mea nona ka hui a ʻehiku wale nō ʻo Andrei Kononchuk, kekahi o nā mea hoʻokumu o Kroshka-Potato.
ʻO ka hui hoʻokele o nā ʻoihana lawehala ʻehiku ʻo ia ʻo Era Potato LLC, no laila, e like me ka SPARK, he mau crumb-potato.rf a me ka crush-potato.rf. ʻO ke kumu kū hoʻokahi o ka "Potato Era", e like me ka Unified State Register of Legal Entities, ʻo Larisa Naumenko.
Mai ke van a hiki i ka ʻaha meaʻai
ʻO Chain "ʻEkoti liʻiliʻi" me nā kīʻaha e pili ana i ka pā ʻai i kālua ʻia a me nā mea ʻai Lūkini i kū mai ma ka mākeke Lūkia ma 1998. ʻO ka mea i hoʻokumu iā Andrei Kononchuk a me Vitaliy Naumenko hui i 1990 i Odessa. ʻO kā kāna ʻoihana ma ka pānaʻi e hoʻomaka ana me nā hale kaʻa kaʻa ʻelua.
Ua "kī" ʻia kēia papahana ma Moscow ma hope o ka ʻae ʻana o ke aupuni mokuʻāina ʻo Tverskoy iā Kononchuk lāua ʻo Naumenko e kau i kahi autobuffet i mua o ka hale ʻaina ʻo McDonald mua. "I ko mākou wehe ʻana, aia kahi lālani no mākou ma XNUMX am. ʻAʻole maopopo iā mākou ka mea e hana ai me ke kālā, ”hoʻomanaʻo ʻo Kononchuk i kahi nīnauele.
Hoʻopili lākou i ke kālā i ka hoʻolālā hou aʻe: i ka manawa o ke kālepa ʻana i ke alanui, ua loaʻa iā Kroshka-Potato he 300 mau kuhi. Akā i ka lua o ka lua o ka 2000, ua hoʻopilikia nui ʻia ka pūnaewele e ke kulekele o nā luna o Moscow e hakakā i ka kālepa alanui ʻole i ʻae ʻia - e like me nā mea i hoʻokumu, ua kūle nā ʻoihana.
A laila ua hoʻomaka ka haleʻaina e wehe ʻia ai i loko o nā hale kūʻai kūʻai, a hoʻohaʻahaʻa ʻia ka ʻoihana, me ka hoʻopili ʻana ma kahi franchise, wahi a Kononchuk.
I nā makahiki 2000, ua wehe ka wehe ʻana o kahi hale ʻaina paʻa i loko o hoʻokahi a i ʻelua makahiki paha, akā i ka manawa, ʻo ka wehe ʻana o nā helu i nā hale kūʻai kūʻai e hoʻomaka ana e hoʻonui ʻia a no ka piʻi nui o ka hoʻolimalima a me ka hoʻokūkū hoʻokūkū, no laila ua hoʻomaka ʻo "Little Potato" e hoʻomōhala i ka hana ikaika, hoʻopono ʻo Kononchuk. . ^ E Ha yM. Ua hoʻopiʻi hoʻi ka mea hoʻokumu o ka hale ʻaina Teremok ʻo Mikhail Goncharov e pili ana i ka hāʻule ʻana o ke kūʻai aku a hoʻonui i ka hoʻokūkū ma 2017: "ʻO kekahi i hoʻokahi a i ʻole ʻelua makahiki - a ma ka laulā hiki ke pani." Ua hoʻopili ʻo Goncharov i ka nalowale o kekahi mau poʻomanaʻo me nā pono no nā mea ʻai wikiwiki kai: e like me ia, uku ʻo McDonald o 5-6% o ka uku no ka hoʻolimalima, a makemake kekahi mau hale kūʻai kūʻai e lawe i ka 20-25% mai Teremka.
I ka makahiki 2017, loaʻa iā Kroshka-Potato he 270 mau kihi ma Lūkia a me nā ʻāina CIS, ua kuhikuhi ʻia nei ma ka pūnaewele o ka hui. Akā i kēia mau makahiki i hala iho nei, ua emi ka nui o nā kumuhana o nā hale kūʻai ʻokoʻa ma kahi o 100.
I ka hoʻomakaʻana o Mei 2019, ua loaʻa iā Kroshka-Kartoshka he 223 mau mea, ua hōʻike ʻia nā loea ma ka RBC Market Research i kā lākou hōʻike ma ka Russian Fast Food Market 2019. No ka hoʻohālikelike: ʻo ke alakaʻi o ka mākeke e pili ana i ka helu o nā helu i ka pūnaewele KFC me nā 790 hoʻokumu.
Ua hōʻike ka hōʻike e loaʻa ana nā loaʻa o Kroshka-Potato ma 2018 i ka emi ʻana o 1%, ʻaʻole i hāʻawi ʻia nā waiwai kūloko. ʻO ke kumu nui ka hōʻemi ʻana o ka poʻe e ʻike i ka ʻāpana i kahi e holo ai ʻo Kroshka-Kartoshka a me ka hoʻohaʻahaʻa ʻana i ka koi solvent, ua haʻi aku ka luna hoʻomalu o ka ʻenehana ʻo Sergey Lapada i nā mea kākau kālā ʻo RBC Market. Ua emi iho ka hiki ʻana ma ka ʻoihana pūnaewele mai ka liʻiliʻi loa o ka makahiki 2012, ʻoiai ʻo kēia mau hale kūʻai ʻo Kroshki-Kartoshki aia ma waena o ka 10 nui i kipa ʻia ma ka wikiwiki afe tausani, ua ʻōlelo ka noiʻi.
I ka manawa e lulu ana ka "Potato liʻiliʻi", akā i kēia manawa ua hala ka pūnaewele a ʻelima a ʻehiku mau makahiki ma hope o ka mākeke.
I ka holoʻokoʻa, ke manaʻo nei ka mākeke ʻai wikiwiki Lūkini ma 2019, e like me ka Hoʻololi ʻo RBC Market Research, i manaʻo ʻia ʻo ia e hōʻike i ka ulu nui loa i nā makahiki ʻelima i hala - e 8,7%, a i ka 700,1 billion rubles.
Source: RBC