ʻO ke kumuhana o ka hōʻemi ʻana i ka ʻōpala o ka meaʻai e ʻumeʻume nei i ka ʻoi aku o ka nui o ka nānā mai nā mea kālepa ma United States a me Western Europe. Ua lilo kahi kuʻina kaulana i hui o nā hoʻomaka e hāʻawi i nā manawa kūpono no ke kūʻai aku ʻana i nā hua a me nā mea kanu i loaʻa kahi ʻano kū ʻole.
ʻO ka maʻamau, ʻo ka hapa nui o nā hoʻomaka e kākoʻo ʻia. ʻO ka nuʻukia o ia mau hui e hana i kahi kahawai no ka hāʻawi ʻana i kēlā mau huaʻai a me nā mea ʻai i ʻae ʻole ʻia e nā kaulahao kalepa wale nō ma muli o ko lākou ʻano kū ʻole.
Hoʻokomo pū ʻia nā kaulahao kalepa nui nui i ka hakakā ʻana i nā ʻōpala o nā meaʻai. ʻO kahi laʻana, ua hoʻolaha aku ka lālani nui ʻo Pelekane ʻo Morrisons i ka hoʻonui ʻia o ke kūʻai aku ʻana i nā hua a me nā mea kanu "ʻino", a ua hōʻike ʻo Sainsbury a me Tesco i nā pahu wai, nā mea ʻono a me nā sopa o kā lākou hana ponoʻī e pili ana i ka hoʻohana ʻana i nā "ʻai launa ʻole" i ka kuke ʻana.
Hana maikaʻi ʻole
Ua hoʻomaka ka papahana B2C i hoʻokumu ʻia ʻo Maryland Imperfect Produce ma ke ʻano he Pūnaewele ʻIla ʻAi Pono ʻole (FRN) ma ka pā kula o ke Kulanui o Maryland. Ua kūʻai ka hui i nā "lau ʻai maikaʻi ʻole" mai nā mahiʻai a hāʻawi iā lākou i nā mea kūʻai aku me ka uku hoʻēmi. Mai kona wā i hoʻomaka ai, ua hoʻonui ʻo FRN i nā koleke a me nā kula ʻoi aku ma mua o 180 a puni ka ʻāina. Kūʻē ʻo Imperfect Produce i nā ʻōpala o ka meaʻai ma o ka hāʻawi pololei ʻana i nā mea kanu maikaʻi ʻole i kā lākou mea kūʻai aku ma kahi hōʻemi 30%, "i ʻōlelo ʻia e CEO Ben Ben
Ke hoʻomohala nei ka papahana i ka neʻe e mālama i nā hua a me nā mea kanu i nā pūnaewele kaiaulu. I ka makahiki i hala, ua wehe ʻo Imperfect Produce ma North Texas.
Makeke Misfits
Hoʻonohonoho hou aku ka hoʻomaka ʻana o ka mākeke ʻo B2C ʻo B30C Misfits Market i nā mea kanu mahiʻai mahiʻai a me nā hua ma 50% -19% haʻahaʻa ma mua o nā supermarkets. Hoʻomaka ke kumukūʻai o hoʻokahi pahu, me ka hoʻokaʻawale ʻole i nā kumukūʻai hoʻouna, mai $ XNUMX. Koho ka mea kūʻai aku i ka nui i makemake ʻia o nā lau a waiho i kahi kauoha ma o ka pūnaewele official.
ʻOhiʻohi piha
Ua hoʻomohala ʻia ka makeke ʻAmelika B2B pūnaewele piha i ka makahiki 2014 ma ke kikoʻī e hōʻoia i ka hāʻawi ʻana o nā huaʻai a me nā mea kanu ʻaʻole kūʻai aku a hoʻēmi i nā ʻōpala o ka meaʻai.
"Kōkua mākou i nā mahiʻai e kūʻai aku i nā huahana kikoʻī a me nā koena i kākau mau ʻia no ka mea paʻakikī lākou i ka mākeke. Kūʻai nā ʻoihana i nā mea kanu a me nā hua i hope, a loaʻa i nā mahiʻai nā kālā hou aʻe, "wahi a Christine Moseley, ka mea hoʻokumu a me CEO o Full Harvest.
ʻOhiʻohi pōloli
Hoʻopakele ʻo Hungim Harvest ma Baltimore i ke koena a nā mea mahiʻai a me nā mea kūʻai nui, a kūʻai aku i nā koena i koe mai nā mīkini wili a me nā kikowaena hoʻoili nui. Kūʻai ʻia ka hapa nui o nā mea kanu mai nā mahiʻai me kahi ʻona o 80-200 hectare. No laila, hāʻawi ka papahana i ka pono o nā ʻoihana liʻiliʻi.
I kēia manawa, ke hoʻololi nei ka ʻoihana i ka ʻōnaehana e-commerce. Wahi a CEO Evan Lutz, ʻo ka pūnaewele Magento pūnaewele e kōkua i nā mea hoʻolako e kau i kahi kauoha a hoʻoliʻiliʻi i nā ʻōpala ma ke kaulahao holoʻokoʻa.
Mahalo i kahi hoʻolālā i koho pono ʻia, ua hoʻonui ʻo Hungry Harvest i kona kūlana ma nā mokuʻāina ʻo Wakinekona, Piladelapia, South Florida, Detroit, DC a me North Carolina. Hoʻomaopopo ʻia ua koho ʻia kahi o nā mahele hou e pili ana i ka hana a nā mea kūʻai aku ma nā ʻoihana pūnaewele a me nā mea kipa pūnaewele.
ʻO ka meaʻai maikaʻi
Ua wehe ʻo Nicole Claskey mea hakakā meaʻai neoneo i ka supermarket Mea ʻai maikaʻi ma Kelemania e mālama i nā huahana i hōʻole ʻia e nā kaulahao supermarket nui ma muli o nā ʻano kaulike ʻole a i nā nui hua liʻiliʻi.
"E noʻonoʻo e nānā like nā poʻe āpau ma ka honua. Aloha luhi paha! Ua like ia me nā mea kanu. Pono mākou e mahalo i ko lākou ʻano ʻokoʻa, ”i ʻōlelo ai ʻo Nicole Claskey.
Ma waho aʻe o ka ʻohi ʻana i nā mea kanu i nā māla, hōʻiliʻili pū ka hui i nā huahana e kokoke ana i ka hopena o ko lākou ola papa i nā hale kūʻai kūloko a mea maʻamau ka nui. Kūʻai ʻia nā huahana ma ka mākeke o ka hui ma Cologne ma ke kumukūʻai a ka poʻe kūʻai aku e manaʻo ai he kaulike.
Hoʻohana ka hale kalima i ka maiʻa mai ka maiʻa mai ka supermarket ʻo The Good Food. Hoʻohui ʻia, hoʻomākaukau kahi hale ʻaina ʻInidonesia ma ke alanui aʻe i nā ipu mai nā mea kanu i waiho ʻia i nā māla kokoke i Cologne.
Nā wai "Wast Not"
ʻO ka brand British Waste ʻAʻole e hua i nā wai momona a me nā wai i ʻae ʻole ʻia e nā kaulahao kūʻai. Ke ʻimi nei nā mea hana i kēia manawa i ka hiki ke hōʻemi i ke kumukūʻai o kahi ʻōmole 250 ml mai $ 2.
Ka Paʻi Huakaʻi Huakaʻi Ugly a me Veg
Ke kāhea nei ka Ugly Fruit and Veg Campaign no ke kūʻai ʻana mai i nā huahana illiquid, e hoʻolaha ana i ka neʻe ʻana i ka meaʻai ma o ka pāpili kaiaulu. Ke kiʻi mau nei nā mea hana i nā mea kūʻai aku nui e like me Whole Foods, Walmart a me Target.
Source: Kahuaole hoʻokumu ʻia i nā kumuwaiwai mai ka lawelawe kaomi o Imperfect Produce, Full Harvest, Hungry Harvest, Misfits Market, The Guardian, NBC